Projects
Modernizing FlopHero: Establishing a unified design system for a complete product redesign
As the company's first design lead, I established FlopHero's design system from scratch, vibe-coding a library of 25+ fully responsive, white-labelable components. I replaced 1,100+ hard-coded styles with under 100 tokens, shipping an accessible, redesigned mobile and desktop suite.
Keka Kiosk: Designing a contactless, secure attendance system for frontline workers
Designed a multi-platform attendance ecosystem for frontline workers, enabling secure device provisioning, employee onboarding, and facial-recognition sign-ins.
Keka Rewards: Designing a scalable peer recognition and rewards ecosystem
Led the design of Keka Rewards, transforming fragmented processes into a scalable platform for nominations, panel reviews, announcements, and payroll-integrated rewards.
Keka Hire Mobile: Designing on-the-go candidate management for modern recruiters
Interviewing and candidate review are highly collaborative, yet most HR tools anchor hiring teams to their desks. To bridge this gap, I designed Keka's mobile recruitment app. By focusing on high-friction micro-moments - like submitting candidate evaluations immediately after meetings and instant pipeline status checks - we brought speed and flexibility to the hiring experience.
Redesigning Freshdesk's Year in Review to drive 36% Enterprise upgrades
To scale Freshdesk's annual customer celebration, I transformed a manual video creation workflow into an automated in-product experience where users could benchmark their team's performance and discover growth opportunities.
How redesigning feedback improved Freshdesk from 1.2★ to 4.5★
Redesigned Freshdesk's mobile feedback and review experience to improve App Store ratings, create a transparent review flow, and establish a scalable feedback system that enabled the product team to learn directly from users.
Freshchat: Designing a unified mobile messaging ecosystem for agents and SDKs
Modern support teams need powerful on-the-go tools, while end-customers expect consumer-grade chat in the apps they use. I led the UX redesign of Freshchat's mobile platforms, replacing a fragmented hybrid layout. By building a unified mobile design system, we streamlined complex chat management for agents and created an intuitive, embeddable SDK for millions of end users.