I'm Sundar Raj, a Lead Product Designer shaping complex digital products.
With 10 years of experience spanning SaaS, HRMS, and Analytics across web and mobile, I own the design journey from strategy to production, bridging the gap between product roadmaps and high-fidelity Figma files. To accelerate the path from idea to release, I collaborate closely with engineering by vibe-coding frontend UI directly. Driven by deep learning, I focus on building scalable design systems, mentoring teams, and ensuring we ship exceptional user experiences.
Selected Work
Modernizing FlopHero: Establishing a unified design system for a complete product redesign
As the company's first design lead, I established FlopHero's design system from scratch, vibe-coding a library of 25+ fully responsive, white-labelable components. I replaced 1,100+ hard-coded styles with under 100 tokens, shipping an accessible, redesigned mobile and desktop suite.
Keka Kiosk: Designing a contactless, secure attendance system for frontline workers
Designed a multi-platform attendance ecosystem for frontline workers, enabling secure device provisioning, employee onboarding, and facial-recognition sign-ins.